by Nashay Naeve, President of the Engineered Plastic Components Business Unit at Tsubaki-Nakashima It’s 10:00 p.m. The house is quiet, my kids are asleep, and I’m jumping into a video call with my colleagues in Asia. Just twelve hours earlier, I was deep in joint strategy sessions with my teams in the US and Europe. […]
The authenticity advantage is the key to standing out and building genuine connections with your business’s target audience. You need to show your experiences, unique perspectives, and a genuine personality if you want to resonate with people and make them invested in your brand. This genuine connection fosters trust, which is one of the most […]
How Smart Workers Are Building Their Own Future You’re not powerless in the AI revolution. Here’s how to take control. Sarah thought her marketing job was safe. She had ten years of experience, great reviews, and strong client relationships. Then her company introduced an AI writing assistant. Within six months, her team went from twelve […]
R&D (research and development) is a department within a company that focuses on generating new ideas, implementing new technologies, and developing new products or improving existing ones. An effective R&D department brings business value through technological breakthroughs, process optimization, and new opportunities for growth, serving as the company’s driving force. Sometimes these teams are completely […]
Digital marketing is changing very rapidly. Now the era of traditional SEO is coming to an end, in which there was a battle of Google’s 10 blue links among SEO experts. Now, people are shifting towards BARD Perplexity and Google’s AI mode, which provides the answer to the entire question immediately on the search engine […]
Post may contain affiliate links and/or editorial content. Entrepreneurship is frequently compared to a circus performance, with founders continually rotating multiple responsibilities: setting long-term vision, streamlining day-to-day operations, driving marketing, fielding customer inquiries, and balancing profit and loss statements. The accelerating shift to a digital-first ecosystem has added layers, pushing founders to oversee cloud data […]
Starting or growing a small business often means tackling one big question: how do you fund it? Microloans and traditional small business funding offer two very different paths, each with its own perks and challenges. Choosing between the two can feel overwhelming, especially when your business’s future is on the line. This post breaks down […]
Your product’s packaging plays a crucial role in protecting the product and communicating your brand. Follow these best practices when designing packaging to maximize impact. Key Packaging Considerations Product Protection Use durable materials that can withstand shipping, handling, and storage Make packaging water/airtight if needed to keep product clean and intact Avoid designs that leave […]
The Insight: Name it, claim it Money without a mission is money without meaning. When all your income sits in a single bank account, it feels like a giant, mysterious stew—every dollar swimming around with no clear role. And just like a stew, it’s impossible to tell which chunk is meant for what. That’s why […]
Podcast 28:38 | Download | Spotify| Stitcher | iTunes If you’ve been living under a rock, you might have missed Alex Hormozi’s record-breaking launch of his latest book $100M Money Models (yep, reps from Guinness World Records were there to verify.) One of the most prominent internet business gurus of our time, Alex’s marketing and […]