Journalist | TV Host | PR Manager | Influencer | Podcaster From the quiet spark of a curious mind to the bold strides of a global changemaker, Maša Kostić’s journey unfolds like a masterclass in courage, creativity, and conviction. Her life is not just a narrative—it’s a beacon for young dreamers, a living reminder that […]
Not every company is ready for a full-time CMO, but that doesn’t mean you should go without senior marketing leadership. An interim CMO can bridge the gap between big ideas and actual execution, especially during periods of growth, transition, or brand reinvention. What is an Interim CMO? An interim CMO is a temporary senior marketing […]
Yaro is a serial entrepreneur, blogger, podcaster, angel investor and digital nomad. Have you ever felt there is a ‘ceiling’ capping how much money you make? You have goals and targets but for some reason your business income seems to get stuck at a certain point. I’ve felt this. My first agency business struggled to get past […]
In Canada’s entrepreneurial ecosystem, Reza Satchu stands out not just for launching businesses but for nurturing people. From his immigrant upbringing with his siblings and parents to the unwavering support from his wife, Marion Annau, his story is a testament to the power of family, commitment, and community in building strong founders. Born in Mombasa, […]
We human beings are creatures who live and die by the calendar. The problem? Reality doesn’t always match our idea of perfect timing. We try to time the stock market — then the market goes down. We try to time our home purchase — then home values tank. We think we can predict […]
A business plan executive summary is the first thing people will read, and sometimes the only thing. If you want investors, lenders, or partners to take your business seriously, you need to make this section count. It’s your opportunity to spark interest, build credibility, and lead readers into your full plan. Writing a good executive […]
Your Guide to Career Freedom The biggest companies across America are cutting their workforces. It’s not just about saving money anymore—it’s about something much deeper. You check the news and see another headline: “Tech Giant Lays Off 10,000 Workers.” Then another: “Major Corporation Cuts 15% of Staff.” Maybe you feel a knot in your stomach […]
Consumer expectations have changed. What used to work in marketing—highly polished visuals, curated messaging, and flawless branding—doesn’t hit the same way anymore. Audiences now want more than perfect packaging. They want realness. Today’s consumers are more media-aware. They scroll fast, spot ads instantly, and skip content that feels forced. What gets attention is something they […]
It’s all too easy to be familiar with being underappreciated. Customers, clients, vendors, colleagues–we’d like them to notice and acknowledge our efforts on their behalf. When we pay attention to appreciation, it’s easy to come to the conclusion that there’s rarely enough. Contrast this with the rare experience of being overappreciated. Getting more credit, support […]
Revenue reporting might seem simple until you take a closer look. When should a business actually record its earnings? This is where the revenue recognition principle steps in, acting as a roadmap for clear and honest financial reporting. Stick around to discover how it works, why it matters, and how it shapes business decisions. What […]